Case Study for Website Maintenance
UI & Functional Revamp for a High-Performance Automotive E-Commerce Store
Client Overview
A leading automotive parts and accessories retailer partnered with SherDore under a contract-based website management agreement. The client’s existing eCommerce store had strong brand visibility but suffered from performance inefficiencies, dated UI components, and a lack of functional scalability.
This project focused on refining user experience and enhancing website performance through modern UI elements, optimized code structure, and improved navigation flow. Our goal was to create a faster, more intuitive, and visually consistent eCommerce experience for every visitor.
Performance Optimization
Focused on improving site speed, reducing load times, and ensuring smooth performance across all devices.
UI/UX Enhancement
Revamped the interface for a cleaner design, better usability, and a more engaging customer experience.
Functional Upgrades
Added new eCommerce features such as improved filters, faster checkout, and better product categorization.
Ongoing Maintenance
Provided continuous updates, technical support, and security monitoring under a management contract.
Key Enhancements & Functional Upgrades
SherDore implemented targeted UI and functionality upgrades to enhance usability, reduce load times, and create a more intuitive shopping experience. The result was a modern, high-performance storefront designed to support consistent growth and customer satisfaction.
Minimal Design
Responsive Design
Creative Idea
CHALLENGES
Before SherDore took over website management, the platform faced multiple limitations:
1. An outdated interface that did not align with modern eCommerce UX expectations.
2. Inefficient navigation and filtering, making it hard for users to browse specific car models or product categories.
3. Slow load times due to large image assets and unoptimized code.
4. Limited functionality for promotional campaigns and product display flexibility.
5. A lack of structured process for version updates and feature rollouts.
SherDore optimized this eCommerce platform through front-end redesign, functionality upgrades, and performance enhancements — resulting in better usability, faster load times, and higher conversion rates.
Our Approach
SherDore implemented a phased improvement plan focused on enhancing both front-end and back-end performance:
1. UI/UX Overhaul
1. Redesigned key interface components to reflect a high-performance, modern automotive aesthetic.
2. Improved product listing layouts with better visual hierarchy and call-to-action clarity.
3. Enhanced mobile responsiveness for seamless browsing across devices.
2. Functional Upgrades
1. Integrated advanced product filters (by model, material, and fitment) to improve discoverability.
2. Implemented a smarter review and rating display to increase buyer confidence.
3. Streamlined checkout functionality and updated backend systems for faster order processing.
3. Performance Optimization
1. Minimized script dependencies and optimized media assets for faster page loads.
2. Introduced caching and CDN improvements to improve stability during high-traffic periods.
4. Ongoing Maintenance & Support
1. Established a monthly maintenance schedule covering updates, bug fixes, and security enhancements.
2. Added backend analytics dashboards for better visibility into traffic, conversions, and customer behavior.
Results
Within the first few months of management, the improvements produced measurable impact:
1. UI modernization led to a 28% improvement in average session duration.
2. Mobile bounce rate decreased by over 35% after responsive enhancements.
3. Checkout completion rate improved by 22%, driven by simplified navigation and clearer calls to action.
4. Overall load time reduced by nearly 40%, leading to improved SEO visibility and better customer retention.
- Conversion Rate – 90%
- Return Users – 77%
- Social Following – 85%
